Responsible
Passing legacies through generations
Branding for Fashion-tech company Responsible
Word mark
The word mark — which is set in a custom type inspired by Integral CF — shares characteristics and shape with the Logo mark.
Logo mark legacy
With every recycle/new ownership the mark grows, visualizing the legacy through generations.
About
Less than seven percent of purchased clothes are sold for a second time. One of the reasons is that it’s too much hassle for brands to resell their second-hand products. Fashion-tech company Responsible tackles this by powering re-commerce for streetwear brands and retailers. When it comes to protecting the planet against “the industry”, the task often gets brushed off as far-fetched and unobtainable. Responsible's brand defies this notion.
Agency: Your Majesty
My role: Design lead / Principal designer
Teams: Your Majesty: Georgios Athanassiadis, Kasper Kuijpers, Viet Hoang, Jennifer Pereira Responsible: Mark Dowds, Mark Rabo, Taylor May, and Ciarán Jordan.
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