Løwing
Work
Swedish designer based in Switzerland. I help companies and teams define, design and build brands, interactive experiences and visual systems.
Browse my selected projects below.
AngelList
Design direction and brand development for a fintech unicorn.
SmartThings
Brand design for Samsung's Internet of Things standard, SmartThings.
Airbnb Daryl
Redesign of Airbnb's assets management platform, Daryl.
Responsible
Branding for Fashion-tech company Responsible
Raise Green
Brand identity for the climate action equity crowdfunding company Raise Green.
About
Previously design lead for Fund Management at AngelList, and former Design Partner at Your Majesty. 18+ years working with brands like Airbnb, Meta, Samsung, V&A, and Universal Music.
AngelList
Sr Brand Designer, 2022 → 2024
As Sr Brand designer and lead for Fund Management on the AngelList Brand & Marketing team, I oversaw design for marketing campaigns and branding projects. My responsibilities covered brand management, art direction, digital and web design, design systems, and motion direction.
Your Majesty
Design Director & Partner, 2013 → 2022
At Your Majesty, I lead teams on projects. With work touching on several different fields, including creative direction, art direction, digital design systems, motion design, print and photography, as well as interactive work and installations. I mentored and hired for our design team.
Muse / Ice Mobile
Senior Designer, 2009 → 2012
At Muse / Ice Mobile, I acted as lead designer on campaigns, photoshoots and design projects. Work ranging from art direction, product design, photography direction, and illustrations to digital design, print design, motion graphics, and VFX for TVC's.
Gsus Sindustries
Designer, 2005 → 2009
At Dutch fashion house Gsus Sindustries, I was involved in many different disciplines, including motion graphics, textile print design, editorial design, photo direction, styling, and collection development. This experience focused me on a career in art direction and design.
Apple App Store: Editors’ Choice — Apple App Store: Best new app — Awwwards — FWA — Adobe’s Cutting Edge Award — Pixel Awards — Spinn — Davey Awards — CSS Design Awards.